⛵ America’s Cup Naples 2027: Visa and Luna Rossa Join Forces Around Sport, Technology and Fan Experience

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# ⛵ America’s Cup Naples 2027: Visa and Luna Rossa Join Forces Around Sport, Technology and Fan Experience

💳 The partnership involving Visa, Nexi and Luna Rossa is designed to go beyond traditional sports sponsorship, combining digital content, innovation and experiences for fans ahead of the 38th America’s Cup in Naples.

Preparations for the **38th America’s Cup in Naples in 2027** extend far beyond sailing, yacht development and sporting performance.

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A growing network of major partnerships is also taking shape around the competition, helping expand its reach and international profile.

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Among them is the collaboration bringing **Visa and Nexi together with Luna Rossa**, a project designed to turn sponsorship into something broader than conventional brand visibility.

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The America’s Cup provides a platform through which technology, innovation, teamwork and elite performance can be communicated to a global audience.

# 🇮🇹 Luna Rossa and Italian excellence

There are several natural connections behind the partnership.

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Luna Rossa is one of the most internationally recognised symbols of Italian sailing, while its performance relies heavily on research, technology, precision and collaboration.

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These elements also provide common ground with Visa.

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As **Vincenzo Tortora, Marketing Director at Visa Italy**, explained to Dailyonline, the partnership creates an opportunity to communicate not only innovation but also trust, collaboration and the way different skills must work together to achieve a common objective.

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Behind a high-performance America’s Cup yacht is an entire organisation involving sailors, designers, engineers, technicians and specialists.

# 📱 Bringing the story to digital audiences

The partnership is expected to operate across multiple communication channels.

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Traditional media, digital content and social platforms can follow Luna Rossa’s journey towards Naples 2027 while revealing aspects of the campaign that spectators would not normally see.

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The team’s daily preparation, technology, people and behind-the-scenes activity can become stories in their own right.

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Digital platforms will also allow the project to reach international audiences unable to experience the event directly in Naples.

# 💻 When complex technology creates a simple experience

One particularly interesting aspect of the partnership is the parallel between an America’s Cup yacht and digital payments.

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Both depend on highly sophisticated technology working behind an experience that ultimately needs to feel simple.

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On Luna Rossa, numerous components and specialists must work together perfectly to achieve maximum performance.

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Visa sees a similar principle in payments: effective technology should make transactions simple, seamless and secure without requiring consumers to think about the complex infrastructure operating behind them.

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The America’s Cup therefore offers an opportunity to make technological innovation easier to understand through sport.

# 🌊 Naples 2027 puts fans at the centre

The location of the next America’s Cup gives the project an additional dimension.

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The **2027 competition will be held in Italy for the first time**, placing Naples in front of a major international audience.

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The intention is for visitors to become more than spectators watching the racing from the waterfront or the sea.

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The partnership is exploring a wider experience capable of accompanying fans throughout their time in Naples.

# ✈️ From travel and dining to retail and entertainment

The concept is based around a broader **customer journey** linked to the America’s Cup.

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That experience could extend beyond the racecourse into several parts of a visitor’s stay, including **travel, dining, retail and entertainment**.

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From this perspective, sports sponsorship can become a platform connecting fans, businesses and the host destination.

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For an event expected to attract an international audience, such an approach could also strengthen the relationship between the America’s Cup and the local economy.

# 🌍 A partnership extending beyond the finish line

Many initiatives are still being developed, but the overall direction is already clear.

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Visa, Nexi and Luna Rossa aim to build an experience that can engage audiences **before, during and after the America’s Cup**, turning the competition into a broader platform for communication, innovation and engagement.

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Naples 2027 is therefore attracting not only sailing teams and fans, but also major international companies interested in the opportunities surrounding the event.

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As Luna Rossa continues its sporting preparations, a much larger ecosystem is developing around the Italian challenge.

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**Sport, technology, tourism, commerce and innovation are all preparing to meet in the Bay of Naples.**

FAQ