Mavive, North Sails and the America’s Cup join forces to launch an exclusive fragrance inspired by the energy of the sea. Code Zero Eau de Parfum will debut in March 2027, ahead of the prestigious sailing competition in Naples.
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# ⛵ America’s Cup Naples 2027: Code Zero Fragrance Brings the Spirit of Sailing to the World of Perfume
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**Mavive, North Sails and the America’s Cup join forces to launch an exclusive fragrance inspired by the energy of the sea. Code Zero Eau de Parfum will debut in March 2027, ahead of the prestigious sailing competition in Naples.**
# 🌊 The America’s Cup enters the world of perfumery
The countdown to the Louis Vuitton 38th America’s Cup, scheduled to take place in Naples between May and July 2027, continues to inspire partnerships extending far beyond competitive sailing.
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The latest collaboration brings together Italian fragrance company Mavive, international sailing brand North Sails and the America’s Cup.
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Facilitated by IMG Licensing, the agreement aims to capture the emotions, technological excellence and adventurous spirit of sailing through an exclusive fragrance.
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The result is **Code Zero Eau de Parfum**, a limited-edition creation celebrating the relationship between sport, innovation and the ocean.
# 🌬️ Code Zero: capturing the energy of the sea
Scheduled for release in March 2027, Code Zero will arrive shortly before the America’s Cup racing events in Naples.
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The fragrance will become part of the new **North Sails Performance** collection, complementing the brand’s existing Lifestyle fragrance range.
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Its concept draws inspiration from the defining characteristics of high-performance sailing: precision, determination, technological research and the constant pursuit of new challenges.
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The fragrance aims to translate the sensations of wind, movement and freedom into a distinctive sensory experience.
# ⚓ North Sails: from advanced sail technology to fragrance innovation
For decades, North Sails has played an important role in developing high-performance sails and advanced technical materials.
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Its expertise has contributed to the evolution of competitive sailing, including the demanding environment of the America’s Cup.
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The company is also an official technical apparel sponsor of the 2027 competition.
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With Code Zero, North Sails is extending its identity beyond traditional sailing equipment and clothing, introducing a product designed to communicate the same values through a different creative language.
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The collaboration highlights the ability of elite sailing to inspire innovation across industries.
# 💎 A bottle inspired by sailing technology
The concept behind Code Zero extends beyond the fragrance itself.
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Its bottle and packaging have been designed to reflect the technological sophistication, dynamic movement and engineering principles associated with modern racing yachts.
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Marco Vidal, CEO of Mavive, has highlighted the importance of translating the values of the America’s Cup into both the fragrance and its visual identity.
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The project combines contemporary design with the energy and determination that characterize one of the world’s most prestigious sporting competitions.
# 🌍 Naples 2027: a global platform for creativity and business
The partnership demonstrates how the America’s Cup is becoming a platform for international collaboration across multiple industries.
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Beyond the sporting competition, the event offers opportunities for companies involved in fashion, technology, lifestyle products, tourism and design.
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For Naples, hosting the 2027 America’s Cup represents an opportunity to strengthen its international visibility and attract projects connecting sporting excellence with commercial creativity.
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The Code Zero initiative is another example of the broader influence of the competition.
# 🏆 The spirit of the America’s Cup, captured in a fragrance
With Code Zero expected to launch in March 2027, the countdown to the Naples regattas gains a distinctive new dimension.
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The limited-edition fragrance will celebrate the traditions of sailing while highlighting the technological innovation and competitive ambition that define the America’s Cup.
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**As Naples prepares to welcome the international sailing community, the event’s influence is already extending into the worlds of design, lifestyle and luxury fragrances.**
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Code Zero represents an original meeting point between sport and creativity, transforming the spirit of sailing into an experience that goes beyond the water.
FAQ
Is this official event information?
No. AC Naples 2027 is an independent visitor guide. Official information should be checked on official America's Cup channels.
