The 38th America’s Cup is set to become much more than a major international sporting event for Naples. A new initiative, “Vento di Campania – Road Tour 2027”, aims to use the global visibility of the competition to encourage visitors to discover the landscapes, culture, food, wine and communities of the entire Campania region.
Update
# America’s Cup 2027: “Vento di Campania” Turns Naples into a Gateway to the Entire Region
Update
**The 38th America’s Cup is set to become much more than a major international sporting event for Naples. A new initiative, “Vento di Campania – Road Tour 2027”, aims to use the global visibility of the competition to encourage visitors to discover the landscapes, culture, food, wine and communities of the entire Campania region.**
Update
Naples will be the starting point, but the journey is designed to extend far beyond the city.
Update
As preparations continue for the 2027 America’s Cup, the Campania Region is looking to turn the international attention generated by the event into an opportunity for tourism and territorial promotion.
Update
“Vento di Campania – Road Tour 2027”, promoted by the regional Department of Agriculture, has been created with precisely this objective.
From the America’s Cup to Campania
Thousands of people connected with the America’s Cup are expected to arrive in Naples, including sailing enthusiasts, team members, media professionals, partners and international visitors.
Update
The project aims to encourage them to explore destinations beyond the racecourse and discover the many different identities of Campania.
Update
From **Mount Vesuvius and the Phlegraean Fields** to the **islands of the Bay of Naples**, from **Irpinia and Sannio** to **Cilento, Caserta and Pompeii**, the initiative aims to connect some of the region’s most famous attractions with its lesser-known destinations.
Update
Rather than offering only conventional tourist itineraries, the concept is to create travel experiences combining landscapes, villages, cultural heritage, agriculture, local communities and traditional products.
Food and wine as ambassadors of Campania
Food, wine and agriculture will play a particularly important role.
Update
Campania’s wines and traditional products provide a way to tell international visitors about the territories, communities and landscapes from which they originate.
Update
The presentation of the project offered an initial taste of this approach, with regional products showcased in collaboration with Campania’s protection consortia and a dedicated **Campania Wine Bar** featuring wines from regional denominations.
Update
The America’s Cup could therefore become an international showcase not only for Naples but also for producers and communities throughout the region.
Naples as an international gateway
The strategy is based on using Naples’ extraordinary ability to attract international visitors as a driving force for the wider region.
Update
During the 2027 America’s Cup, the city will welcome sailors, teams, organisers, journalists, sponsors and spectators from around the world.
Update
“Vento di Campania” aims to encourage some of these visitors to extend their stay and transform a trip originally centred on sailing into a broader journey through Campania.
A legacy beyond the competition
The ambition extends beyond the days of racing.
Update
The America’s Cup offers Campania an opportunity to strengthen its international profile by connecting sport with tourism, culture, agriculture and gastronomy.
Update
Following its initial presentation during the period surrounding the Preliminary Regatta, the Road Tour project is expected to develop further as Naples approaches the main event in 2027.
Update
Its concept can ultimately be summed up in one idea: **Naples will be the gateway to the America’s Cup, while Campania will be the journey waiting beyond it.**
FAQ
Is this official event information?
No. AC Naples 2027 is an independent visitor guide. Official information should be checked on official America's Cup channels.
