At TTG Travel Experience 2026 in Rimini, Naples presents an ambitious tourism strategy combining the America's Cup, maritime experiences, international promotion and major sporting events.
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# ⛵ America's Cup 2027: Naples Charts a New Course Towards the Future of Tourism
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**At TTG Travel Experience 2026 in Rimini, Naples presents an ambitious tourism strategy combining the America's Cup, maritime experiences, international promotion and major sporting events.**
# 🌊 Naples Looks Beyond Traditional Tourism
Naples is preparing for a new chapter in its tourism development, placing the sea at the center of its international identity.
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As the city moves closer to hosting the 38th America's Cup in 2027, local authorities are working to transform global sporting attention into long-term opportunities for the tourism industry.
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This vision is being presented at **TTG Travel Experience 2026 in Rimini**, one of Italy's leading tourism industry exhibitions.
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The event's theme, *Exist*, encourages destinations to develop authentic travel experiences that connect visitors with local communities, culture and natural environments.
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For Naples, the objective is to move beyond traditional sightseeing and offer visitors new ways to discover the city's coastline, neighborhoods and maritime heritage.
# ⛵ America's Cup 2027: A Strategic Opportunity for Naples
On October 15, at 12:00 p.m., the City of Naples will host a special discussion titled **"Napoli a gonfie vele: America's Cup, una rotta per il futuro"** at its TTG exhibition stand.
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The event will explore how the America's Cup can support the city's international tourism ambitions.
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Speakers will include Tourism and Productive Activities Councillor Teresa Armato, Professor Valentina Della Corte from the Naples Urban Tourism Observatory, and Tourism and Culture Commission President Luigi Carbone.
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The discussion will focus on transforming the global visibility generated by the sailing competition into sustainable opportunities for the local economy.
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The goal is not simply to attract spectators during the regattas, but to encourage visitors to return and explore Naples throughout the year.
# 🏖️ Kayaking, Coastal Excursions and New Maritime Experiences
The sea is becoming an increasingly important element of Naples' tourism offer.
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The city's official tourism platform, **"Napoli a New City"**, launched in August 2026, promotes experiences that allow visitors to discover the destination from different perspectives.
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Among the featured activities are kayaking excursions along the Posillipo coastline, visits around Gaiola and Nisida, boat trips between Mergellina and Marechiaro, and sunset cruises across the Bay of Naples.
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These experiences combine natural landscapes, archaeological heritage, local culture and centuries-old maritime traditions.
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By promoting coastal activities alongside historical attractions, Naples aims to reach new categories of international travelers.
# 🏃 European Capital of Sport 2026: Building Momentum Towards 2027
Naples' tourism strategy is also closely connected to its growing role as an international sporting destination.
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As European Capital of Sport 2026, the city has hosted major events, including the opening match of the Men's European Volleyball Championship in Piazza del Plebiscito and the Naples City Half Marathon.
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On October 18, the Neapolis Marathon is expected to attract approximately 8,000 athletes from five continents.
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The sporting calendar will continue in 2027 with the half marathon on February 21, followed by the America's Cup program beginning in May.
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These events are expected to strengthen the city's international appeal and encourage visitors to discover its cultural and natural attractions.
# 🌍 Live Napoli: International Buyers Meet Local Tourism Businesses
Naples' international promotional activities will continue on October 17 with the second edition of **Live Napoli**, hosted in the historic Sala dei Baroni at Castel Nuovo.
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The business-to-business workshop will bring together local tourism operators and 33 international buyers from 16 countries.
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Participating markets include the United States, China, the United Kingdom, Germany, Japan, India, Brazil and South Africa.
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The initiative will focus on leisure travel, meetings and events, and luxury tourism.
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Alongside scheduled business meetings, international buyers will have the opportunity to participate in three themed familiarization itineraries designed to showcase the city's tourism experiences.
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Maritime tourism and opportunities associated with the America's Cup will play an important role in these activities.
# 🇮🇹 Naples 2027: Creating a Tourism Legacy Beyond the Regattas
The 38th America's Cup represents an exceptional opportunity for Naples to strengthen its position among the world's leading cultural and coastal destinations.
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The competition will bring international attention to the Bay of Naples, but its long-term value will depend on how effectively the city transforms that visibility into sustainable tourism development.
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By connecting major sporting events with local experiences, cultural attractions and maritime activities, Naples aims to create a more diversified tourism economy.
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The strategy also seeks to encourage international partnerships and promote a broader understanding of the city's identity.
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**Naples is not simply preparing to host the America's Cup in 2027. It is working to establish a new international tourism model in which the sea, sport, culture and authentic local experiences become the foundations of lasting growth.**
FAQ
Is this official event information?
No. AC Naples 2027 is an independent visitor guide. Official information should be checked on official America's Cup channels.
