🌊 The Italian fragrance company strengthens its connection with international sailing through a partnership with North Sails and the America's Cup, while unveiling a new headquarters dedicated to innovation, research and sustainability.
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# ⛵ America's Cup 2027: Mavive Brings the Spirit of the Sea to Naples and Opens New Venice Headquarters
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**🌊 The Italian fragrance company strengthens its connection with international sailing through a partnership with North Sails and the America's Cup, while unveiling a new headquarters dedicated to innovation, research and sustainability.**
# ⛵ America's Cup Meets Italian Excellence
As Naples prepares to host the 38th America's Cup in 2027, the prestigious sailing competition continues to attract leading Italian businesses.
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Among them is Mavive, the Venice-based fragrance company, which has announced a collaboration involving North Sails and the America's Cup.
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The agreement, facilitated by IMG Licensing, brings together three organizations with a shared ambition: translating the values of elite sailing into a distinctive fragrance experience.
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The initiative highlights the growing relationship between international sporting events, Italian design and industrial innovation.
# 🌊 Code Zero: A Fragrance Inspired by Competitive Sailing
At the center of the partnership is **Code Zero Eau de Parfum**, a limited-edition fragrance developed for the new North Sails Performance collection.
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Scheduled for release in March 2027, the fragrance will arrive ahead of the America's Cup events taking place in Naples between May and July.
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The project draws inspiration from the qualities that define competitive sailing: precision, energy, technological excellence and adaptability.
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Its packaging also reflects the advanced engineering and contemporary design associated with high-performance racing yachts.
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Code Zero represents an attempt to bring the identity of professional sailing into the world of luxury fragrances.
# 🏢 Mavive Opens Its New Headquarters in Venice
Alongside its involvement in the America's Cup, Mavive has celebrated another important milestone.
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On October 8, 2026, the company officially inaugurated its new headquarters in Dese, on the Venetian mainland.
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Located next to its previous premises, now dedicated to logistics, the new facility brings together several key business operations.
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The complex includes research laboratories, fragrance development facilities, quality-control areas, training spaces and an archive dedicated to the Vidal family's entrepreneurial history.
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The investment is designed to strengthen the company's research capabilities and support future international growth.
# 🌿 The Island of Perfumes: Nature and Innovation
One of the most distinctive features of the new headquarters is a botanical park known as the **Island of Perfumes**.
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Covering approximately three hectares, the park contains plants traditionally used in fragrance production.
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Among its botanical treasures is the Rosa Moceniga, a historic rose variety closely associated with Venice's perfume-making heritage.
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The park also has an educational purpose, offering opportunities to explore the relationship between nature, fragrance creation and local traditions.
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This initiative reflects Mavive's commitment to combining industrial development with environmental responsibility.
# 📈 International Growth and Global Ambitions
Mavive continues to strengthen its position in international fragrance markets.
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The company operates in approximately 90 countries, with exports accounting for around 70% of total revenue.
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For 2026, the business expects revenue of approximately €45 million, representing projected annual growth of 5%.
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The America's Cup partnership forms part of a broader strategy to expand international visibility through collaborations connecting Italian craftsmanship with globally recognized brands and events.
# 🇮🇹 Naples 2027: More Than a Sailing Competition
The upcoming America's Cup in Naples represents an important opportunity for Italy's sporting, tourism and business sectors.
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The collaboration between Mavive, North Sails and the America's Cup illustrates how a major international competition can inspire partnerships across different industries.
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From sailing technology to fragrance design, the initiative celebrates creativity, innovation and Italian expertise.
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As preparations continue for the 2027 competition, Naples is positioning itself as an international stage where sport, culture and business can come together.
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**The 38th America's Cup promises to be more than a spectacular sailing event. It also offers an opportunity to showcase Italian excellence to a worldwide audience.**
FAQ
Is this official event information?
No. AC Naples 2027 is an independent visitor guide. Official information should be checked on official America's Cup channels.
